Miss World
Background
The Miss World Pageant is the oldest surviving major international beauty pageant and was created by Mr Eric Morley in 1951. Since his death in 2000, his wife – Mrs Julia Morley, co-chairs the pageant.
Miss World alongside its rivals Miss Universe and Miss Earth is the most publicized contest in the world with an estimate of over 30 Million Viewers.
The Miss World Organization owns and manages the annual Miss World finals, a competition that has grown into one of the World’s biggest.
Since it’s launch in 1951, the Miss World organization has raised more than 250 million pounds for children’s charities.
Miss World is franchised in more than 100 countries.
Miss World limited is a privately held firm and thus figures for its earnings, expenses and charitable contributions are not publicly available.
Aside from raising millions of pounds for charities around the globe under the banner of its ”Beauty with a purpose” programme, Miss World is also credited with directly influencing a dramatic increase in tourism in Sanya, China
host city of the Miss World finals in 2003, 2004, 2005, 2007 and 2010.
In the year preceding the global finals, each delegate must win her national title or a specially designated Miss World preliminary.
Miss World’s national preliminaries are conducted by their licence holder’s that hold the franchise to use the “Miss World” name in their country.
The annual final is typically a month long event, with several preliminary galas, dinners, balls and activities, culminating in a globally telecast final show in which the field is narrowed to between 15-20 delegates.
The Main Event
FEBRUARY 2012
National casting for interested participants at the main centres – February 15, 16 and 17
JULY 2012
Miss World Finals – Mongolia
SPONSORSHIP PROPOSAL
To execute a successful event, Miss World Pageant will depend on sponsorship from the generosity of business, individuals and other interested parties.
The following tier categorizes the various levels of sponsorships and the return investments in the project.
SPONSORSHIP OPPORTUNITIES
Company name and logo recognition
Estimated $50,000 Media and PR coverage involving Print, Radio, Internet and Television.
INTERNATIONAL SUPPORT
Miss World Finals will benefit from the following International support:
• Miss World Organization (London)
• Former title holders of International Contests to be invited as guest judges
• New Zealand Media with contacts and relationships at The Sunday Star Times, The New Zealand Herald, The New Zealand Woman’s Weekly, The New Zealand Woman’s Day, Television New Zealand, Maori Television, Tagata Pasifika, ACP Media (Sydney) and Lucire Magazine (Global Beauty Magazine)
• Beauty Websites dedicated to Beauty Contests that also featured coverage of Miss Fiji’s win at Miss South Pacific 2010 – Global Beauties with an estimated following of over 1 million viewers and Missorlogy beauty website
• International Media invited to be apart of the judging panel in selection of Miss Photogenic
• International celebrities invited to be apart of the judging panel that will result in Press Releases submitted to various media by Celebrities personal managers and publicists
• The inclusion of contestants entrant at Miss World 2012 on the official Miss World website that is accessed by followers from over 120 countries world wide
CONCLUSION
“Pleasure in the job put perfection in the work” – Aristotle
It is with reference to a wise saying that I base my strong work ethics on to helping me achieve success and praise from the many I have engaged with on numerous projects.
I am determined to showcasing ny Country on the World stage by showcasing my mentorship abilities to the successor of the Miss World crown. This I have already proven with coaching two delegates for the Miss World crown that have won double victories and have been ambassadors on the World stage.
I strongly believe that with setting up this proposed initiative, my country will benefit further from the global exposure that surrounds the Miss World brand.
My passion to succeeding as an ambassador for my country of birth has provided me with the drive to setting up this event and will endeavour to pass on the tools of knowledge I gained in my 10 years of international experience.
Miss World will be an annual event and will be aimed at working alongside notable charity organizations over the duration of one year – the yearly long reign of Miss World and her choice of charity she chooses to work with.
This investment will open the doors to the wider international community in terms of our tourism market as well as creating and instilling hope, inspiring young women and giving our fellow countryman faith in taking it upon themselves to heading out and tackling the World stage –be it beauty contests, fashion, sports, professional careers and bring back to life our famous motto “The way the World should be”.
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